Traditional model of occasionally raising dues to cover costs ignores the worth of benefits associations provide; most ‘grossly' underpriced From left: Mook, Moery and Barken Related content Groups think small to entire members to become volunteers Initiatives help people sustain progress on sustainability Four years ago, the International Coach Federation had an attrition problem—many of its members were beginner, part-time or hobbyist coaches who tended not to stick around. Working with a consultant, the $7 million-revenue group's staff proposed to the board a package of steps to increase value for members. Part of the plan: a nearly 26 percent dues increase, the first… Read More